Beyoncé shared a video on Instagram demonstrating her hair care routine using Cécred, her new product line. In it, she engaged in a multi-step routine from shampooing, conditioning, and moisturizing her blonde hair, which she maintained for 25 years.

As her stylist works on drying sections of her hair, Beyoncé irons another portion. She concluded the routine by combing to a sleek finish and applying oil.

She also shared her thoughts on the stigmas associated with wig-wearing celebrities as people who don’t have long and healthy hair. She said, “It ain’t nobody’s business.”

Beyoncé’s real hair, thick and showing subtle signs of greying, elicited a range of reactions from netizens. One fan observed, “I saw some grey in the back. You can’t get more real than that!!” while another admired, “Seems like it’s greying. Such beautiful hair.”

The natural look surprised some, with a comment noting, “She looks so different.” Admiration for her hair flowed continuously. “Beyoncé’s real hair is so pretty,” one fan declared, and another echoed, “Beyoncé’s hair is bomb.”

Additional praise poured in as one person stated, “Wow, your hair is flawless.” This was followed by another who couldn’t hide their astonishment, commenting “I can’t believe people thought Beyoncé ain’t have no hair lol.” Echoing this sentiment, another added, “So y’all thought she was bald?”

Finally, a fan celebrated the 42-year-old musician’s display of authenticity, “YES YOU FINALLY SHUT THESE PEOPLE UP!!! BEYONCÉ’S HAIR IS LONG LUSCIOUS AND BEAUTIFUL!!!”

Beyoncé approaches her hair care with deep intentionality, viewing her maintenance routines as more than just necessities. “I like to look at these routines more like rituals because the care and love you give your hair is a special, intimate process that we tend to overlook,” she said.